Five clear signals it's time
- Mobile conversion is under 1%. With decent traffic and a stuck-under-1% mobile conversion, the cause is almost always the site structure, not traffic quality.
- Core Web Vitals are red.LCP > 4s or CLS > 0.25 costs you ranking and users. Targeted fixes can help; on a CMS with 30 plugins, a redesign is cheaper long-term.
- You can't publish new pages without a developer. If every new landing takes a day of dev, you launch less, test less, lose sales.
- Brand identity has changed. New logo, new positioning, but the site is the old one. Inconsistency erodes trust, especially in B2B.
- Maintenance over €200/month with no feature updates.If you're paying just to keep things from falling over, the platform is a dead end.
Three reasons that do NOT justify a full redesign
- "We're bored of the current design" — a 1–2 week refresh on typography, colors, and images fixes this.
- "Competitor X has a more modern site" — you're copying the symptom, not the cause; check conversion first.
- "We want to add a blog section" — no need to redo the entire site for that.
How we estimate redesign ROI
Simple formula: monthly traffic × current conversion × average value = monthly revenue. If you double conversion (realistic with a good mobile redesign + tech SEO), see what that adds over a year. Compare against project cost and you have your answer. We run this calculation on the first call, free, no commitment.
Conclusion
A good redesign is about conversion and delivery speed, not aesthetics. If your site leaks leads or blocks your publishing, you already have a business case. If not, invest in content and ads — the current site is fine.